Awj Media Group is a Saudi-born media powerhouse redefining communication
across the Kingdom and beyond. With a foundation in local culture and a drive
for global excellence, Awj integrates strategy, creativity, and execution in
alignment with Vision 2030.

To become Saudi Arabia’s most influential creative ecosystem – the primary
driver of cultural narratives, experiential innovation, and media transformation
across the region. This vision speaks to Awj’s ambition to lead the industry, inspiring
creative excellence and setting new benchmarks for impact.

Awj harnesses strategic media and creativity to drive Saudi Arabia’s transformation,
contributing to Vision 2030 by shaping narratives, developing local talent, and
delivering immersive global experiences. Through storytelling, production, and
cultural insight, we amplify local voices, empower creative industries, and position
the Kingdom as a hub of influence, innovation, and identity.

Founded in Riyadh by visionary Saudi media pioneers, Awj began as a small
team determined to showcase Saudi culture on the global stage. Growing
alongside Vision 2030, we evolved from a creative consultancy into a leading
media group with specialized subsidiaries. Guided by innovation and a human-
centered approach, we’ve built a reputation for ambition and excellence,
connecting with audiences and making cultural impact from local events to
national campaigns.